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Venture Capital's Search for Innovation in Massachusetts

By Nick Hofer
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“The biggest single trend we’ve observed is the growing acknowledgment of innovation as a centerpiece of corporate strategies and initiatives.” So says Tom Kelley in his book, The Art of Innovation. Kelley, one of the key members of Silicon Valley’s most creative companies, IDEO, endlessly promotes innovation for today’s businesses. Locally, it’s not hard to see why. With over 3,500 corporate clients and assets in excess of $2.5 billion, Boston Private Bank & Trust Company enjoys a unique perspective on the innovation behind some of the leading companies in Massachusetts. We see all types of strategies, visions, and missions; we see companies separating themselves from the competition and others that fail to do so. The bottom line: if your business is looking for long-term success, you’d better start innovating.

Great leaders understand that promoting innovation doesn’t produce innovation; successful innovation requires diligent execution. Steve Jobs once ran a computer company; now he is best known for music and telephones. Bill Gates has given Microsoft prominence in the video game arena. And at a home here in Massachusetts, the management of Dunkin Donuts, sensing a declining business model, transformed their company from one that concentrated on donut sales to a company focused on coffee. The result of their strategic initiative: a line of loyal, coffee-hungry customers willing to wait outside in 15 degree weather. Without innovation, Dunkin’ Donuts would be compared to the once-glorious Krispy Kreme rather than the perennially thriving Starbucks.

Home to arguably the world’s best teaching hospitals and universities, Massachusetts provides an ideal landscape for innovation. A recent survey conducted by The Wall Street Journal asked a group of national recruiters to recognize those MBA programs which produce “the most creative and innovative students.” Among all 86 of the ranked US and international MBA programs, Massachusetts enjoys three of the top ten spots (#2 MIT, #9 Babson College, and #10 Harvard University). These schools were chosen primarily because they have “a strong reputation for technology and entrepreneurship.”

Yet despite Massachusetts’ exceptional education institutions, when it comes to innovative companies, it’s hard to dispute the west coast’s reputation as a leader. Google, Netscape, Apple, LinkedIn, PayPal – the list goes on. Even Facebook, born in Massachusetts, is now headquartered in Palo Alto, CA. This begs the question: with such fertile ground for innovation, why isn’t Massachusetts recognized as the leader?

Since most emerging, innovative companies need funding and guidance during various stages of their business lifecycle, a venture capitalist plays a crucial role in a company’s success. But among some in the venture community, the perception is that west coast firms are less conservative with their funds than their east coast venture counterparts. “I would dispute this claim,” counters Josh Lerner, a professor at Harvard Business School. “That east coast firms are more conservative is something that has been claimed for twenty years or more. But venture firms are bi-coastal now so the argument—even if once true—is not anymore.” It’s true that pre-revenue companies may receive more funding on the west coast than on the east coast; however, this is because of the sheer volume of opportunities and a higher percentage of total dollars. Lerner states that, in fact, compilations suggest that the share of venture funding going to New England has, if anything, increased since the mid-1990s: certainly, Massachusetts is not seeing the vertical collapse that some alarmists would like you to believe... continue...

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