|
How to Get Media Coverage without Spending a Fortune in 5 Simple Steps
 Big corporations use the power of public relations to significantly increase sales and awareness. And as a small business owner, you can too! Why? By having targeted press members talk about your products and services, you gain third-party credibility that you simply can't buy via traditional advertising methods.
In fact, according to a recent article in The Economist, "for business, PR is an increasingly vital marketing tool--especially as traditional forms of advertising struggle to catch consumers' attention."* The good news is that you can garner some fantastic media coverage without spending a lot of money - It's just a matter of being a good sales person!
But before you pick up the phone and start pitching, here are the five key steps you need to follow for ultimate success with your media-relations efforts.
1. Research
To begin, you will need to conduct some research and answer a few important questions.
Know your target market.
If it's not already part of your business plan, it's time to study the key media venues for your target audience. Depending on your products and services, you can find these favorite media venues by conducting simple online searches...
continue...
More about Melanie Rembrandt
No comments posted on this article.
Comments on this article have been closed
|
|
|
News Feed 
Tag This Page
