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Small Companies Think Globally
| How China Can Fuel Early-Stage Growth |
By Bob Kramich |
Companies are thinking globally earlier than ever. Many small companies have discovered the benefits of having a foothold in fast-emerging markets for sales – and at the same time, tapping low-cost resources that can get them to market quicker.
For both reasons, outsourcing IT development and maintenance to China is a growing trend within venture-backed community. And without deep experience or resources to manage a distant offshore development team, many are getting into the game with the aid of a full-service outsourcing partner: one that understands the language, culture, government and processes.
Why China?
The venture community is taking notice of China, too – investing in start-ups with China know-how, and recommending that portfolio companies have a clearly defined "China strategy." ..
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